Aleo Cosmetica is a Portuguese brand specializing in baby skincare. Its product range includes lotions, diaper creams, shampoos, and body washes, all formulated with natural ingredients sourced from Portugal to gently protect babies’ delicate skin.
The objective of this project was to create a simple and timeless brand identity. The client aims to position Aleo Cosmetica as one of the few Portuguese brands dedicated to baby skincare and wanted this commitment to be clearly reflected in the visual identity.
We developed a logo, defined a soft color palette, and created a mascot to reinforce the brand’s personality. Through the colors, we introduced a sense of softness while maintaining a refined, premium feel, as the products will be sold in pharmacies.
We also designed a set of thin, delicate icons to emphasize this softness and create contrast with the boldness of the logo.
